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9780061744150 - J. Walker Smith#Ann S. Clurman: Generation Ageless - Livre
1
J. Walker Smith#Ann S. Clurman (?):

Generation Ageless (?)

ISBN: 9780061744150 (?) ou 0061744158, en allemand, Harper & Row; Collins; HarperCollins, Vereinigte Staaten von Amerika, Nouveau, ebook

17,54 (Fr. 19,20)¹ + Expédition à la France: 27,41 (Fr. 30,00)¹ = 44,95 (Fr. 49,20)¹(sans obligation)
frais de port, Sofort per Download lieferbar
Du vendeur/antiquaire
Generation Ageless, Generation Agelessan authoritative and eye-opening look at the past, present, and future of Baby BoomersThink Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president j. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segmentsStraight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activiststo provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group.Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle ageless: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle ageless Boomers expect another twenty or thirty years of impact and influencealbeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
Numéro de commande vendeur: 38470213
Numéro de commande de plate-forme Buch.ch: 817e767cd971ffb582e5873bd581a6 14
Catégorie: eBooks / Fremdsprachige eBooks / Englische eBooks / Sach- & Fachthemen
Mots-clés: eBooks
Données de 18-03-2016 07:53h
ISBN (notations alternatives): 0-06-174415-8, 978-0-06-174415-0
9780061744150 - J. Walker Smith;Ann S. Clurman: Generation Ageless - Livre
2
J. Walker Smith;Ann S. Clurman (?):

Generation Ageless (?)

ISBN: 9780061744150 (?) ou 0061744158, en anglais, Harper & Row; Collins; HarperCollins, Vereinigte Staaten von Amerika, Nouveau, ebook, Téléchargement numérique

18,34(sans obligation)
frais de port
Du vendeur/antiquaire
Numéro de commande vendeur: 21108155
Numéro de commande de plate-forme Ebook.de (EB): 1199510226
Catégorie: eBooks > Wirtschaft
Mots-clés: WIRTSCHAFT,WERBUNG MARKETING
Données de 18-03-2016 07:53h
ISBN (notations alternatives): 0-06-174415-8, 978-0-06-174415-0

9780061744150

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